A Farewell to Commah

It is with a mix of pride and nostalgia that I announce the closing of Commah on November 23, after 5 incredible years of business. What started as an idea in high school to solve the problem of toxic air freshening products has grown into a company that I'm truly proud of. From air fresheners to essential oils, car diffusers, and incense sticks, Commah has always been rooted in creating natural alternatives for our customers.

Our Journey

• 2020: It all began with a 2oz lavender air freshener as our MVP. That same year, we pitched locally and won the capital we needed to bring Commah to life.
• 2021: We officially filed our business with the State of Wisconsin and became the youngest people to open a business checking account in the state. I had the honor of pitching Commah at the local, state, and national levels, where I met icons like Craig Culver and Greg Marcus. We also launched our Citrus Blast, Fresh Linen, and Bamboo scents and landed products in Beans and Bites, along with three other local and national retailers.
• 2022: Commah was featured on "Project Pitch It," and we expanded our offerings to include car diffusers and custom essential oil blends.
• 2023: This year was a big one, as we secured our largest wholesale account with Festival Foods, and I graduated from high school and began my journey at the University of Wisconsin-Madison.

As I look back on these years, I realize just how much Commah has taught me, not only about business but about perseverance, growth, and community. Commah wouldn't be what it is today without the support of so many people.

Looking Ahead
As I close this chapter, my resources and time are now focused on preparing the launch of two new companies. Davite (www.davitearomatics.com) is set to launch in the spring of 2025, specializing in custom scenting for businesses, homes, and events. Davite will also offer luxurious retail and private-label soap, scrubs, and more. Additionally, I’ve recently launched Unbar (www.myunbar.com), a partnership between Rewired Dynamics and Davite, which is creating soap with a purpose, empowering authenticity through the simple act of using a bar of soap.

Final Opportunity
All inventory on the Commah website is up to date, and once products are sold, they will not be restocked. However, I’ve made a limited edition of 5 of each scent, which will be available for sale. All products are now available at 25% off for retail customers.

I want to personally thank each of you for your support over these past 5 years. It’s been an incredible journey, and I look forward to sharing what’s next with you. Commah has been my first step, but it’s certainly not the last.

With gratitude,
Ayden